25 January 2024
Harvest House will participate in GreenlinQdata together with other members of the Federation of Fruit Vegetable Organisations (FVO). This cooperation marks a milestone in the further digitisation and sustainability of the greenhouse vegetable sector.
With the proliferation of sustainability initiatives, the impending implementation of the Corporate Sustainability Reporting Directive (CSRD), mandatory digital crop protection registration and increasing data-based certifications, it is becoming increasingly important for growers to collect and report accurate and transparent data on their sustainability efforts. GreenlinQdata offers an advanced platform that helps growers (AGF and ornamentals) capture, analyse and share this data effectively.
FVO's participation in GreenlinQdata is a milestone for both organisations, but also for the entire greenhouse vegetable sector. This cooperation increases the opportunities for data-driven decision-making and efficiency within the sector. In addition, this development also strengthens all efforts around the HortiFootprint. Because the demand for an unambiguous way to clarify the impact of a company and its products on the environment is increasing. With this step, FVO and GreenlinQdata also hope to inspire other producers in the broad sector to continue the effective application of sustainability data.
Directed
Jelte van Kammen, general manager Harvest House, commented on behalf of FVO: "As growers and producer organisations, we are collecting more and more sustainability data about our crops and products. It is important that we as producers keep control of this data and decide ourselves who gets insight into it. By participating in this platform, we are able to keep that control. Moreover, this is a tool to standardise our sustainability data and use it as input for certifications. In short, it is an important joint step from FVO."
GreenlinQdata
Berrie de Mik, managing director GreenlinQdata, says of the partnership with FVO. "We welcome FVO as a shareholder of our chain data platform and crop registration application. We look forward to a future where digital registration and advanced sustainability reporting become the norm, enabling the sector to function optimally in a data-driven environment. Together, we are working on efficiency and innovation within the sector and marketing chain. Data drives the growth of the entire sector."
The collaboration between FVO and GreenlinQdata is a milestone in the joint pursuit of a more sustainable future and demonstrates the crucial role technology and data play in it.
GreenlinQdata supports entrepreneurs in agriculture and horticulture and their marketing organisations with practical and smart information systems. With the objective of one-time registration and data sharing with chain partners, with strict data permissions to increase transparency and efficiency throughout the chain. LTO Bedrijven and VAA Data Works are already shareholders.
About FVO
The five frontrunners that make up FVO are the growers' associations: Growers United, Harvest House, Oxin Growers, The Greenery and ZON fruit & vegetables. They are the largest growers' associations in the Netherlands with over 400 member vegetable producers of Pepper, Eggplant, Courgette, Cucumber and Tomato.