05 June 2025
Harvest House is significantly expanding its partnership with AgTech scale‑up Source.ag. The cooperative is rolling out its Harvest Forecast AI tool across its entire tomato acreage of more than 600 hectares, accounting for the annual consumption of around 30 million European consumers.
The introduction of Harvest Forecast AI marks a major step forward for Harvest House. Weekly, manual yield estimates using spreadsheets are being replaced by automated AI forecasts that are updated daily. This results in less manual work, greater insight and faster adjustments. The technology provides detailed production forecasts up to 60 days ahead and is directly linked to the cooperative’s CRM systems. As a result, up‑to‑date information is available on a daily basis, significantly improving planning and decision‑making.
Biggest challenge
By using AI to aggregate forecasts by product segment, Harvest House can match expected supply with retail demand more intelligently. This leads to less food waste, tighter planning and higher customer satisfaction.
“Forecasting is one of the biggest challenges in the salads sector. It causes unnecessary waste and financial losses for both growers and retailers,” says Rien Kamman, CEO and co‑founder of Source.ag. “We are proud to support Harvest House in rolling out AI‑driven forecasting across all its tomato hectares. Especially at a time when food security is under increasing pressure due to climate change, it is more important than ever that fresh produce remains available and affordable. This collaboration contributes directly to that goal through better predictability, less waste and a stronger food chain.”
More grip and efficiency in the chain
Harvest Forecast AI has been specifically developed for high‑tech greenhouse cultivation. The technology combines real‑time cultivation data, historical growth patterns and smart algorithms to generate reliable forecasts of volumes, product specifications and harvest schedules. This optimises the entire process from greenhouse to shelf and delivers greater grip and efficiency throughout the chain.